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Social Media Signals and Their Effects on SEO

Bolstering your approaches to search engine optimization, especially in the local sense, is sure to have a positive impact on your business. Expanding your efforts in this field involves a number of approaches, and one of those techniques involves social media signals. Understanding how these signals can help promote your business is sure to encourage…

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Website Speed Optimizations and More

Welcome back to our monthly blog about improving your small business’s Local Seo. If you’re in the Miami area and running a small business one of the keys to improving your online presence is to ensure that your website pages load quickly and effectively when a potential customer accesses your website. Using tools like plugins…

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Getting Noticed Online: Search Engine Optimization (SEO) and Blog Reviews

You might think that local search engine optimization only extends to content on your own website, but you’ll find local SEO content related to your small businesses throughout the web. One of the most common places to check for it is review sites. Not only do you need to know what people say about you, you know…

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How To Master Local SEO

It’s hard to run a small business. In fact, within the first year or so, many projects fail and many others are not going to last over five years. Even the established brands can crash and burn if they will not evolve with our ever-changing technology. Digital marketing is a tough ability for a small…

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Google My Business: Taking Local SEO to the Next Level

Google My Business: Taking Local SEO to the Next Level While most small business owners have heard of Google My Business and get that it’s an online business listing, most don’t understand that it can be one of the most powerful marketing tools available. More than 64% of all online searches are conducted on Google which handles…

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Adapting to Google’s Algorithms

When it comes to getting your business out there digitally, Google is the end all be all in digital marketing and advertising. To effectively and strategically market your small business, it is important to understand what Google is looking for. The better you can understand the intentions behind their algorithm chances, the more likely you…

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Eliminate Click Fraud in Your Pay Per Click Campaign

When considering paid search engine advertising, one of the primary concerns business owners have in using it is click fraud. A valid concern for many pay per click (PPC) advertisers, click fraud often prevents many from using it as a a way to boost their local SEO efforts. PPC is an effective way to increase…

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How to Properly Set Up and Optimize Your Google My Business Account

Making sure that your Google My Business (GMB) listing is properly set up and optimized is one of the most important things you can do for your local SEO campaign. GMB is a free tool that business owners can use to manage their online profile across Google. This means that you’ll be using Google My…

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Article on How to Speed Up Your Website for Local SEO by eSasson Studios

How to Speed Up Your Website for Local SEO

Nothing is more frustrating than when a website page takes too long to load. Even a few extra seconds can send users off to find a faster-loading site. Not only do pages with slow-loading times negatively impact user experience and conversion rates, slow page speed negatively impacts search engine optimization (SEO), especially local searches. Impact…

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Online Reviews, Strategies, Systems, and Solutions by eSasson Studios

Online Reviews 101: Strategies, Systems, And Solutions

If you’ve been on the internet recently, you’ve probably come across at least one online review. Online reviews are wildly diverse, including anything from one star ratings for horrible customer service to elaborately written, glowing reviews for oil change services. Though online reviews vary in terms of things like comprehensibility and thoroughness, they are a…

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