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As a doctor, your profession is treating people and helping them avoid contracting diseases. However, for your business to survive in today’s competitive market, you will need to draw clients to your clinic or hospital. But how exactly do you do this?

Most people have turned to search engines to find doctors within their area. This means you should be optimizing your website to rank higher on search engine results pages (SERP) for you to stay ahead of your competition. This is the role that SEO for doctors plays.

How SEO for Doctors Saves You Time and eliminates Stress
There are a myriad of doctor SEO strategies that we could apply to drive your medical website’s traffic. With high web traffic and a high conversion rate, you are assured that your sales will stay above your competitors. Some of the benefits of well-thought doctor SEO strategies include:

Higher Targeted Leads
If you searched for a doctor on google right now, you would receive millions of results. But if you searched for a doctor within a specific geographic position, you will note that the results drop significantly. Search engine optimization for doctors puts your website in front of potential clients who are looking for medical services you offer in real-time.

Since the leads from local medical SEO are more targeted and a great fit for your profession, the chances that the searcher will visit your website for more information are high. Traffic from local searches has a higher conversion rate.

It is Affordable
Compared to traditional advertising, medical practice SEO is way cheaper. Traditional advertising is limited in terms of its reach and has a shorter life span. On the other hand, You can reach a larger audience over a longer duration of time with just a low cost with SEO for doctors.

Not only does doctor SEO offer a high return on investment, but it also allows your business to compete fairly for organic traffic with larger medical practices that have the capital to invest in bigger ad campaigns.

It Will Make You A Source of Authority
SERP rankings are, in part, determined by the traffic visiting your site and how these visitors interact with the site. Do they respond by spending more time on your site, or do they immediately bounce back the SERP for a better option?

For this reason, websites ranking high on the search engine results page are viewed as being more trustworthy compared to those with low rankings. As your ranking goes up with the help of an expert in SEO for medical practice, the public interest in your practice increases as well. Public trust is a critical factor when one is choosing a physician.

SEO Tips for Doctors
Now that you know what SEO for doctors can do for your practice and marketing strategy, following these medical SEO tips will help accelerate the process:

Local SEO for Doctors
Most people prefer visiting the doctor near their home or location. This means that their google search will definitely include a specific town or neighborhood. Local SEO helps optimize your website for such searches. It will help you reach more potential clients.

It entails including your location in the web page content, the URL, title tag, and meta description. Also, be sure to include your address at the page’s footer. This address should be the same across all the website pages, Google Maps, social media pages, and online medical directories.

Creating Quality Original Content
There are a number of ranking factors that search engines consider when ranking web pages for SERP. Fresh and relevant content, traffic, and the number of web pages are some of them. To make sure your website is ever updated, consider publishing a fresh post every week.

Creating new content not only adds pages to your website but also helps attract more potential visitors and clients. When creating the content, focus on topics that draw more attention and use keywords that most people use when searching the topic on search engines.

Most importantly, make sure your page content is unique, interesting, and helpful to potential clients. Search engines also penalize copied content.

Building High-Quality Backlinks
When your medical website content is referenced by practitioners, it becomes more credible and subsequently ranks higher in SERP. The results are even better when reputable websites in the medical profession link to your content.

The best strategy to attract more backlinks is to create unique, interesting, and helpful content. You can consider using more interactive tools such as infographics to make your content more appealing.

Optimizing page loading speed is an important aspect of local SEO efforts that can help improve the experience of Miami users when they land on your website. Making sure each page loads quickly is crucial as this is one of the factors used by Google’s algorithm when it’s determining where your listings should sit in its search engine results pages. Reducing the number of plugins you use, optimizing image size, using website caching, and minimizing the number of CSS and JavaScript files should help create quicker page speed loading times.

Optimizing Image Size on Your Website
Having beautiful images on your website is an essential part of keeping individuals interested in your content. However, when they are large, it can take longer to load each page, which makes a user have to wait a little longer before they can consume your content. If you have several graphics, images, or photos on pages where you show products, it may improve engagement, but it can also slow down your website considerably.

Reducing the size of each image without ruining the level of quality needs to be done by utilizing a compression tool. While this procedure does take a considerable amount of time to complete when you have several images that need to be compressed, the effort is well worth the trouble. You’ll also be able to reduce image size by using specific attributes that can adjust the size of each image, which is based on display properties. Contact eSasson Studios today if you’d like to make sure this type of optimization is being implemented properly on your business website.

Reducing the Number of Plugins Being Used
Adding plugins to your website can provide several different types of extra features. However, if you have a high number of plugins installed, each one uses specific resources, which can start to slow down the page loading speed of your website. They may even cause security issues if you have too many of them. It can be common to discover that you have a long list of plugins, which include some that are not even needed anymore.

Checking to see if you have plugins installed that need to be deleted is an excellent step to take that can optimize your page loading speed. Running performance tests on each page should help you discover the plugins being used that are slowing your site down. The page loading speed depends on both quality and the number of plugins installed. Avoiding plugins containing a high number of styles or requiring several database queries should be avoided as much as possible. Try using only a few necessary plugins.

Utilizing Website Caching
Having several people attempt to access your website at once can slow down page speed loading times and hinder your local SEO listings as well. Using website caching can help alleviate this challenge by storing specific data, such as images, and presenting it without having to reload it each time a user accesses one of your pages. Caching allows a user to view a page quicker because a database request does not have to be completed each time.

Correctly implementing website caching depends on the type of platform you are using for website development. If you’re a WordPress user, you may want to utilize a plugin. Individuals who are using a dedicated server or VPS can usually implement caching by adjusting the parameters in the general settings area.

Minimizing the number of CSS and JavaScript Files
Having a large number of CSS and JavaScript files can require your website to make several HTTP requests whenever visitors are landing on specific pages of your website. Having this occur can slow down the page loading speed in a user’s browser, which might make them want to leave your website. Speeding up the time it takes for your webpage to appear in a visitor’s browser can be completed by reducing the number of CSS and JavaScript files.

It’s usually best if you are able to group all CSS files into one and try to do the same with the JavaScript files. Taking this action should help reduce the number of HTTP requests that need to occur and allow your webpages to load much quicker. You can do this by utilizing a tool that’s designed to minify JavaScript, CSS and HTML files.

Implementing one or more of these tips should help speed up the time it takes to load your webpages. If you need any assistance with the way your website loads and want to make sure it’s done correctly, be sure to contact eSasson Studios today to discuss your needs with a skilled technician.

Bolstering your approaches to search engine optimization, especially in the local sense, is sure to have a positive impact on your business. Expanding your efforts in this field involves a number of approaches, and one of those techniques involves social media signals. Understanding how these signals can help promote your business is sure to encourage you to dabble more in this field.

Understanding Social Signals
Getting the word about your business in Miami out there involves the use of social signals. In order to implement this strategy, however, you must understand what social signals are. Essentially, social signals refer to quantitative ways that people can assess how popular your business is when they’re checking out the company on social media. For example, think about your company’s Facebook page and the number of likes that it currently has. This number is a social signal. Visitors to your site can quantitatively assess how popular your business is by looking at the number of likes the business page has.

Other Social Signals
The number of likes for your company’s overall page is one social signal. However, plenty of others exist. For example, people might assess the number of likes any one particular photo or status update of your business. This process could happen on both Facebook or Instagram. On Twitter, followers might see how many times a status gets retweeted, and on Pinterest, your business might be judged by the amount of content that users have pinned. Social signals can also appear on review sites, which also hold a prominent role in terms of local SEO. For example, countless five-star and four-star reviews on Yelp could certainly help to generate a more positive perspective of your company.

Negative Numbers
Right now, you might be envisioning all of the likes that your most recent photo had or how many times people retweeted your latest status updates. Remember that numbers can also work against you. In other words, you don’t want to merely focus on putting out as many social signals are possible; you want to ensure that those social signals are of a positive variety. Return to the Yelp page. Consider what would happen if your company had only one or two positive reviews. Visitors might assume that these reviews were written by your own relatives or friends. Also, Facebook now allows users to comment with a variety of emotions, one of which is an angry face. If a number of angry faces are attached to your Facebook updates and photos, your business isn’t in a good space.

Assessment
When you want to revamp the way that you use social media signals, the first step is to assess where you currently stand. With all of the tools available on the internet, conducting a thorough assessment can seem overwhelming and even impossible. In other words, you might wonder how you could possibly go through all of your social media accounts and reviews sites to reach a significant conclusion. Working with experts at eSasson Studios can help you to determine where your business stands in terms of social media signals and what specific steps you must take.

Review Low Numbers
One approach that you can use to start a self-assessment is to look at places where your numbers are low. For example, you might not have many likes on the main page of your business. You can work on building up your local SEO by asking relatives and friends to like the page. However, you can also increase your chances of success by generating likes from serious customers. Take a look at your social media pages. If you don’t post content on them frequently or if you don’t have crisp images of what your business has to offer, you also then have at least part of the answer as to why people are not liking your photos, updates and pages. An active social media presence is necessary if you want to enhance your social media signals. Also, take a look at the sites where people in the neighborhood go to review businesses. Make sure your company is on there. Then, encourage customers to write reviews. You might want to follow up with thank-you emails that include links to the review sites, or you can post signs in the store to let clients know that they can voice their opinions online.

Review Negative Signals
As you’re going through your social media accounts and review sites associated with your business, you might start to notice negative signals too. What you should do here is a search for the common denominator. While you may discover that some of the negative signals vary in content, you’re likely to find at least some repeated issues as well. For example, you may discover that a decent portion of the negative signals has to do with low response times through social media and email. Then, you can work to improve these specific problems with your business. In addition to working toward better social signals, you are also demonstrating to customers that you care about improving the business to better serve them.

Social media signals clearly play an important role in your business and in attracting local customers. As you are evaluating the signals, you are likely to learn more about your company and the public’s perception of it. Through this investigation, you can begin to create more compelling content and a stronger business overall.

Welcome back to our monthly blog about improving your small business’s Local Seo. If you’re in the Miami area and running a small business one of the keys to improving your online presence is to ensure that your website pages load quickly and effectively when a potential customer accesses your website. Using tools like plugins can help you speed up your website for your users, but you can also add location tags that will help customers find your faster to start with. There are several ways to improve your page speed, and today we are going to go over topics including image optimizations, content loading, geotagging, and plugins, breaking each down into easy to understand sections.

Image Optimizations

Have you ever visited a website that loaded so slowly that you just gave up and went somewhere else? Often this lag is caused by images. High-quality images contain a lot of data that has to get sent to your customer’s device, which causes the page to load slowly (or not at all.) If you notice that your website has a few pages that aren’t loading as quickly as you’d like, it is a great idea to see if that page has one or more images. Luckily, it is possible to reduce the size of these images without making your beautiful photos and graphics looks blurry or distorted. One easy way to do this is just to search online for “Image Optimizer for Web.” As a general rule of thumb, try to avoid resizing images to less than 72 dpi. This number, called resolution, refers to the number of pixels in the image and matches the resolution most screens use. Sticking to 72 dpi or higher will protect the quality of images without making your pages lag.

Content Loading

Another way to optimize the performance of your website is to consider content loading. One of content loading, called Selective Content Loading (or SCL for short) is a technique that first loads the main page of the website, and then each additional “chunk” of information as it is needed. SCL can be really useful if your customer might have an unreliable wireless connection (for example, rural customers or folks who mostly access your website from their phones,) or if you have several smaller pieces of content on one page that users scroll through to see (like a shop page or a social media feed.) Adding SCL to your website can be done using a plugin, but if you have questions or concerns about how effective it might be for your website, it is always a good idea to get in touch with eSasson Studios to get more information or help with implementation.

Geo-Tagging

You might have never heard of geotagging, but you have definitely encountered it online. Geotagging is the process of connecting the information to a physical location somewhere in the world. Adding a geotag sometimes inserts a map for the user, but more importantly, it adds machine-readable information to your website, which adds to a website’s searchability. Because geotagging links you (and your products or services) to the neighborhood you work in, it is a great tool for improving your Local Seo. Often, the geotagging uses either Google Maps API or OpenStreetMaps, two location databases, to insert a map or location. One great example of geotagging is adding a Google map of your location to the about page on your website. Because this can be useful to your customers, they won’t even notice that it’s simultaneously ranking your website higher in local search results. If you’re using a WordPress website, adding geotags to posts is pretty simple; just go over to the “more options” tab along the side of the post editor and add your location. Most content management systems will have similar features but if yours doesn’t provide the option or you want to get more technical, adding geotags can be as easy as finding the right plugin.

Plugins

Plugins, pieces of software that can modularly be added to a website, are a great way to easily add functions and features to your website. As we’ve just discussed, using a plugin is one way to add geotags to your website. Plugins can also be powerful tools for adding forms, security features and even streamlining image optimization. If you’re using a WordPress website, adding plugins is pretty simple. First, just find the plugin you’d like to install and follow the instructions on the page for installation. (To find a WordPress plugin, head over to their website and choose “Plugins” from the “Features” tab.) If you find that you’re having any trouble, feel free to contact eSasson Studios today to get help finding and installing the best tool to suit your needs.

Optimizing the images on your website, considering the techniques you use to load pages, and adding geotags are all great ways to improve the speed with which customers find use your website, improving your online visibility and profitability. Using plugins makes these changes easier to implement too. If you find that you have more questions or need a little bit of help, don’t hesitate to get in touch with us here at eSasson Studios.

You might think that local search engine optimization only extends to content on your own website, but you’ll find local SEO content related to your small businesses throughout the web. One of the most common places to check for it is review sites.

Not only do you need to know what people say about you, you know how to leverage it to make it work for you. Search engines like Bing and Google track your own posts to your site but also track reviews on sites like Yelp, Yahoo and Google. A recent study of 30,000 online businesses showed that over a nine-month period, customer reviews boosted organic traffic. The same study analyzed why reviews benefit SEO and produced five reasons.

The Five Ways Reviews Help SEO

1. A review provides new and relevant SEO content to search engines. It provides authentic, consumer-created, value-driven content. Since your customers mention and link to your company online, reviews create organic backlinks for you.
2. Review sites use forms that order information in the manner that search engines like – keywords, titles, back-links, and internal links. That results in numerous perfectly formatted posts that increase SEO rank.
3. A review provides natural long-tail keywords that help your site rank. These low search competition long-tail keywords make it easier rank highly.
4. Each review also contributes to boosting your social SEO, social media optimization (SMO), optimization only related to social media sites. The most significant portion of SMO is built through user-generated content.
5. Each review helps with both automatic and manual optimization. Automatic optimization occurs when a search engine algorithm spiders the web for a search term. Manual optimization occurs when a human search quality rater conducts a manual evaluation of a site, analyzing its reputation, for aspects including authenticity, authority, and expertise.

Other Facts to Understand

While your customer service department rightly worries about bad reviews, they will not hurt your SEO as long as they are not the only reviews. It employees manual raters who investigate sites with bad reviews to determine their actual reputation.

In addition other the natural ways it boosts your SEO, you can further leverage the power of user-generated content like reviews by further optimizing it. Search engines have a tough time matching product reviews with product pages due to AJAX, iframes, and subdomains. You can overcome this by embedding review content using HTML code which helps it become in-line SEO. You can also create a mini-site or static webpage containing the product reviews.

The importance of reviews keeps growing. In fact, after the Google local Pigeon update of 2014, your company’s business page on a business directory could rank higher than your actual website. That’s because post-Pigeon, sites like Foursquare, Citysearch, Yelp and YP have greater influence over the rankings.

What to Do

You can do a few things to increase the chances of customers leaving reviews. Each is a simple, non-technical item.

Register with each applicable review site. The top general business sites include Google My Business, Yelp, and YP. Also, register with those that specialize in your area or industry. For example, a restaurant should create a profile on Urbanspoon. Customer reviews on these pages help your SEO efforts.

Make sure your business name and address used on your web site and on each business directory page match exactly. This is a basic of local optimization and it helps the search engines match up the reviews of your business with the official website. Local content has become increasingly important as mobile users increase and search engines tweaked their algorithms to provide local results first. To top the search engine results, you need to optimize locally.

Encourage reviews by letting your customers know that you’re on the site. Yelp provides businesses with free promotional items to help you get the word out that they can leave reviews there.

Monitor mentions of your business using the free Google Alerts. This lets you continually add positive reviews to your mini-site or static page, plus quickly address bad reviews with great customer service.

Getting started with customer reviews to increase your SEO is easy. You probably already have the reviews online. Today’s consumers naturally want to express their opinions on various matters, especially the products they use and the businesses they frequent. Some sites, like Yelp, make it easier than others to promote your business listing on their site. You can easily direct customers to these sites to help yourself obtain more reviews.

Your registration on these sites and presentation of their content on your own website goes a long way toward making them count more toward your SEO ranking. Of course, you do not have to go it alone. At eSasson Studios, we help Miami businesses improve their local SEO every day. Contact eSasson Studios today to discuss your business and make sure you properly implement SEO. We can help you increase your search engine ranking using the reviews you already have, plus grow it further. Get started today.

It’s hard to run a small business. In fact, within the first year or so, many projects fail and many others are not going to last over five years. Even the established brands can crash and burn if they will not evolve with our ever-changing technology. Digital marketing is a tough ability for a small business to master, especially overnight. The black – box nature of Search Engine Optimization can make it the most difficult way to market a small business. It’s a fact that search engines and SEO will play an important role in the future of any modern business.

Luckily, we have some tips for you. The following is a comprehensive guide to SEO, accompanied by 5 useful tips to help you make the best decisions when you put SEO to work for your small business.

What Is SEO, anyway?
Search engine optimization or “SEO” is a practice where web search engines’ unpaid results affect a website or web page’s online visibility. When a site and its content is of higher quality, it is likely to be ranked higher in SERPs (Search Engine Results Pages) as essentially google is running a popularity contest. When a site or page ranks higher in SERPs, this means that it is more likely to be clicked on by users as we naturally gravitate towards the item at the top of the page, while those below the 1st spot have a significant drop in being clicked on statistically.

When a site ranks higher in SERPs, this literally means that its position in Google’s results pages will change. The closer a particular site or page is to take the place of the top result in a Google search query, the more visible that site is to potential viewers and the more likely you are to see a return on your investment.

What Is Local SEO?
For every local business, local SEO is an incredibly effective online marketing plan. This type of SEO helps businesses promote their products and services at the precise moment they happened to be searched for. This effect is achieved through a wide variety of methods, some of which differ greatly from what has been practiced in conventional Search Engine Optimization, and some of which could be managed much simpler by using a local tool for Search Engine Optimization.

Tip 1: Start a Google MyBusiness Account.
Starting a MyBusiness account with Google is quick, easy, and, most importantly, free. Simply set up and upload all the details of your business. It is completely free and allows you to display queries specific to your area of operation in local search results. But the key here is to do this correctly the first time around, as going back and adjusting things gets messy and can also send messages to google that you’re just trying to manipulate the ranking system.

Tip 2: Make Your Website Mobile-friendly.
With mobile usage soaring through the roof, its essentially crucial that the you not only have  a mobile version of your website, but that its user friendly and fast, both of which believe it or not are also crucial components to ranking.

Tip 3: Stay Updated on Relevant Keywords.
Targeting the same keywords will not work, over time. It is easier for larger corporations to select and use keywords as they are more established and have more online coverage. Small business owners can stay ahead of the curb, however, by implementing proper keyword research into every marketing campaign, then staying on top of updates to those particular lists of keywords. Using keyword research tools like Google’s Keyword Planner to spot market gaps will allow you to capitalize on them – they can even convert at a higher rate as well. Meaning instead of trying the obvious and major keywords try attacking smaller more specific phrases as well as trending relevant phrases to keep an edge.

Tip 4: Accurate Citations

A local citation for SEO is wherever your business information appears online together with NAPW (name, address, telephone number, website URL), typically in an online directory or business listing website. Google sees these citations as basic entrance to the playing field as most legit and good business should appear on the major directories. Not only must you appear here but its crucial that your information across these platforms is consistent and accurate as google sees any such errors as failure on the company to be established and powerful enough to rank.

Tip 5: Localization of Your Website
Localizing a website will naturally include names of cities, counties or regions throughout the website. This could involve creating separate pages or content hubs for individual locations for businesses with multiple locations. Other digital marketing and SEO strategies include engaging with and showcasing content related to local community events on the site. This type of strategy goes in hand with tip 3, however here not only are we focusing on a specific keywords, but specific target areas combined with the keywords which will allow you to dominate the competition.

The landscape of the internet is constantly changing as technology becomes more advanced. While we have pointed out the basic tactics on what needs to be done, actually implementing them into a business strategy can be very time consuming without an internal team. Kickstart your local Search Engine Optimization efforts today, before anyone else clings onto those valuable keywords by contacting our seo miami team today, we will handle your marketing as if we were your in-house team.

Local Search Engine Optimization is already powerful and will only become greater and much more important in the years ahead, especially given how inclined Google is to keep the local search experience. Now’s the time to reap the benefits of local Search Engine Optimization before competing companies catch on and steal all your business. Every local business can improve their online presence and digital marketing strategy, in order to make more money through SEO.

Google My Business: Taking Local SEO to the Next Level

While most small business owners have heard of Google My Business and get that it’s an online business listing, most don’t understand that it can be one of the most powerful marketing tools available. More than 64% of all online searches are conducted on Google which handles 3.5 billion searches per day. With a potential audience of that magnitude available, small local businesses are wise to make Google My Business an integral part of their online marketing efforts.

What is Google My Business?

Google My Business (GMB) is free from Google and allows you to craft and manage a comprehensive profile for your business on Google Search and Maps. The only requirement is that you must have direct interaction with your customers and not exclusively be an online business.

If you’re just getting started and you’re new to search engine optimization (SEO), GMB is a great place to start. When people need a given product or service local to them, they conduct an online search. Half of those will visit a business location that very day. With that in mind, it’s vital that information about your business on Google, the world’s leading search engine, be as current and correct as possible.

The best part? GMB also allows you to optimize your listing to increase your online visibility and boost your local SEO.

How to Create a Google My Business Listing

There are three steps in creating a GMB listing for your business.

• Create a GMB account and claim your business
• Verify your business
• Optimize your listing

Create a GMB Account

1. Log in to the Google account you’d like to use for your business or create one to be used for this purpose.
2. Navigate to Go to google.com/business and click on “Start now” in the upper right corner.
3. Enter your business name and its location.
4. If you go to your customers at their locations as opposed to having them come to you, make sure to check the “I deliver goods and services to my customers” box on the form. If you work from a private residence or other address you don’t want to be made publicly available, ensure you check the “Hide my address (it’s not a store) Only show region” box. Finish by selecting a Delivery area.
5. Select the business category that most closely matches your business. This component is vital because you’re telling Google what type of customers should see your listing.
6. Add the phone number you use for your business and the URL of your business website.
7. Select the verification method you’d like to use. You can also select “Try a different method” -> “Later” if you need to verify your business at a later time.

Verify Your Business

You’re required to verify your business listing to be able to manage your business details in Search, Maps, and other Google applications. The process not only helps Google ensure the accuracy of your information, but it also identifies you as the party with the authority to manage it.

You have several verification options to choose from:

• Mail verification
• Phone verification
• Email verification
• Instant verification
• Bulk verification

Regardless of which verification method you use, double check your details before submitting to make sure everything is correct. Google offers a great information page on each verification method to help you with the process.

Optimize Your GMB Listing

The ability to flesh out your GMB listing and add rich images and details is what makes it a powerful marketing tool. At the dashboard of your GMB account, select your listing and click “Info” to add or update information.

Take advantage of the opportunity to add as much information as you can about your business including profile images, your service area, hours, biographical data, complete contact information, and other details that might be important to customers. If your business is accessible for those with mobility challenges or you offer free WiFi, make sure you include that information as any given detail could be what makes a potential client choose your business over a competitor.

Develop the habit of checking in to your GMB dashboard and ensuring all of your data is correct once it’s all established. Ensuring its accuracy will prevent random visitors from suggesting changes.

Add Images

GMB profiles using images see 35% more clicks to their websites and 42% more requests for directions from Google Maps. Images used have to be a minimum of 720 pixels in height and in either JPEG or PNG file formats.

At the front and center of your GMB listing is the cover photo, making it an important element of your profile. Ensure this image shows your shop or business off to its best advantage. The profile photo is an image representation of your profile and professional logos would be great for this element.

There are a number of other photo types you can add as well. You can include photos in categories like products, interior, exterior, employees, common areas, teams, and more. Google typically imposes a one to three image limit on each category but the opportunity to offer customers more information about your business is a real bonus.

Add Videos

Google allows you to use video within your GMB listing but each video must meet the following conditions:

• 30 seconds or less
• 100 MB file size maximum
• 720p resolution or higher

While they aren’t essential to your profile, if you can manage an engaging video to fit within Google’s parameters, they could really enhance your listing.

Reviews

GMB allows customers and visitors to your business the opportunity to leave reviews. How to best collect good, honest reviews of your business? Respond to all reviews you receive, even the negative ones. Showing an appreciation of the visitor’s support or showing a willingness to correct any shortcomings is a great way to influence future customers to leave positive reviews of their own.

Need Help With SEO?

If you need help or guidance with establishing a Google My Business profile or with local SEO for your Miami business? Our team at eSasson Studios would be very happy to help. Contact us today with any questions.