SEO refers to the process of making your organization’s website rank for keywords that your potential clients are using to find your services. The process is done by establishing your online presence as leader in your area for your specific services so that google recognizes this and rewards you with high rankings. Because it has become standard now to rely on search engines to find what they are looking for, optimizing your website to rank before others translates directly to increased visibility, hits, shares and sales. Additionally, because search engines tend to value websites that are more appealing and user-friendly, optimization can have the added benefit of making your organization’s website easier to use and more attractive to potential customers. Search Engine Optimization has become an essential online marketing strategy for any local business wishing to attract new business.
Whether you are a store front business, doctor, or contractor working off site, being ranked on Google for your keywords can make or break it in the long run. In today’s competitive market, users want quick and reliable results. In fact, research shows that 95% of Google users never scroll past the first page of their search results, giving the organizations that appear on the first page a distinct edge over all others. On top of it Google’s own market research has shown that the higher up on the rankings on that first page shifts dramatically with the 1-3 spots taking the major bulk of the hits. Contact us for more details as to how eSasson Studios can take your business to the next level in your local market using SEO.